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30 Seconds - Travel Channel

30 Seconds - Travel Channel

Title
Travel Channel Lead

Started Role
May 2018

Services
Team Leadership
Copywriting
Photography
Social Media Management

I began as an occasional contributor to the 30seconds.com site. Within in a few months I was asked to take the lead in the growth and development of the Travel page. My role is to help recruit other contributors to the channel to give the readership more inspiration, stories, tips and ideas for travel related stories. Finding the right people who are relatable to the 30seconds.com audience and share the passion for travel that I desire in page contributors is one of my priorities. The continuity of the page and the voice is imperative to me as I help to grow the Travel Channel.

Writing stories and hosting Twitter chats are a part of my role which I love. Connecting with the readers and audience inspires my writing and vision for the page. Each month I develop a schedule of balanced stories to engage the readers.

As lead of the Travel Channel growing our social media exposure is a priority. I work to help promote the travel channel stories on Facebook, Twitter and Pinterest. Doing this allows me to help promote other writers, and connect with the travel community in a way that helps 30seconds.com growth and exposure.  The longer I work with 30seconds.com the more opportunities I see for the travel page to grow, generate more income and inspire our readers. 


Franklin Goose Website

Franklin Goose Website

Client
Franklin Goose

Services
Copywriting
Photography

This was a 9 year long project. It began by developing the asthetics of the original website, working closely with the engineers and designer to implement every detail of developing the branding, layout and functionality of Franklin Goose and it's products. What began as an e-commerce only site had to be developed to also become a brick and mortar POS built from the ground up. My job was to envision, explain and test each new function of the site. During this time I also worked diligently to develop the product descriptions, integration with shipping companies and fulfillment centers as well as independent manufacturers who were able to register on our site and upload their own products (similar to the Amazon model). 

The website grew and changed 3 times during the 9 years each time I was in charge of overseeing the changes, the vision and the communication with the engineering teams to make sure integration, branding and functionality were perfect. 

Franklin Goose was twice built from the ground up and grew to a site with over 5,000 products, 1,000's of customers, a custom baby registry to rival Babies R Us and Target. It was also a robust POS system for a brick and mortar selling over 600,000.00 per year in store. 

While the challenges were great I loved the challenge, and could not have been prouder of the end result.


Artist Bio and Mission Statement "Dawn Fetty"

Artist Bio and Mission Statement "Dawn Fetty"

Client
Dawn Fetty Fine Art

Services
Copywriting

Dawn Fetty hired me to help develop an Artist Bio she could use not only on her website but at her gallery showings and awards events. I interviewed Dawn on several occasions to get a complete understanding not only of her career but of what art truly means to her, and of who she is as an artist and a woman. All of these interviews enabled me to write a bio which not only describes her and her work perfectly but helps to express what her goals and motivations are. She has used this bio for 15 years as she has grown as an artist. 

While it was similar to interviewing someone for a magazine article it was a more personal project as it had to artistically express who she is and what motivates her in order to help promote her as a brand.